Press Release

Rhenus Contract Logistics selected as preferred partner for Relevant Play

Rhenus Contract Logistics in Eindhoven (The Netherlands) has taken over all warehousing activities for Relevant Play, a fast growing and successful designer and developer of toys such as Kinetic Sand and #MadMattr. Both parties agreed that Rhenus will execute diverse logistics activities, from receiving and storing goods to kitting and sales order processing. Previously, the logistics services were handled by Relevant Play from a distribution facility in Sweden.

Relevant Play has ambitious growth plans for Europe and excellent logistics performance plays a key role in achieving this. Rhenus has been selected as the preferred logistics solutions partner based on two strong arguments. Firstly, the partnership between the toys designer and Rhenus Hong Kong for the Asian market, has been successful. Secondly, the Eindhoven logistics site of Rhenus is located on a strategic location to supply the European market.
Logistics, customer and financial services
In addition to the receiving, storing, kitting activities and sales order processing, Rhenus performs back office services through Rhenus Advanced Services (RAS), such as order acceptance, order entry, invoicing and financial reporting, all on behalf of Relevant Play. This type of customer service activities is vital for companies who wish to expand their business throughout Europe or even worldwide. 
Inspiring Smartivity
Relevant Play is a US-based designer and developer of open-ended play toys for kids of all ages. At the core of Relevant Play’s philosophy is “Inspiring Smartivity”; which means offering kids (and their parents) new and unique toys, technology and lifestyle items that deliver that facilitate both play and learning. Relevant Play aims to provide kids smart and creative play opportunities that support and foster creativity. Kinetic Sand, Bubber, Shape-It!, Sand Paint, Dino Dig, and most recently the award-winning #MadMattr have become increasingly popular with retailers and consumers alike.
European expansion
The professionalism of the Rhenus organization and the smooth transition from Sweden to the Netherlands have strengthened the partnership. It has boosted the trust in choosing Rhenus and the Eindhoven logistics site for further expansion of Relevant Play in Europe.
Alphons van Erven, Senior Vice President Rhenus: "Our relationship with Relevant Play is focused on expertise, enthusiasm and a mutual growth ambition – key components for a successful relationship." 
Jeroen Versteijnen, Managing Director Relevant Play EMEA & APAC said: "We are delighted to extend our successful working relationship with Rhenus beyond Hong Kong and into Europe. We have aggressive growth plans for all of our products but in particular #MadMattr and we feel that Rhenus are best suited to meeting our logistics needs as well as those of our customers during this exciting growth phase. We look forward to a successful partnership."
Contact details:
[email protected]

About Rhenus

The Rhenus Group is a logistics services provider with global business operations and annual turnover of EUR 4.8 billion. Rhenus has business sites at over 580 locations worldwide and employs more than 28,000 people. The Rhenus business areas – Contract Logistics, Freight Logistics and Port Logistics – manage complex supply chains and provide a wealth of innovative value-added services. 
About Relevant Play

Relevant Play are a US Toy Company that make awesome toys to encourage imaginative, open-ended play and to invite their minds to explore, create and learn.  With this vision, they have brought to market numerous, awardwinning toys to nurture the creative genius that naturally lies inside all children, including Kinetic Sand, Bubber, Shape-It!, Sand Paint, Dino Dig, and most recently, #MadMattr and #TheUltimateBrickMakers. They have offices in Denver, USA; Dublin, Ireland and in Hong Kong.