- Rhenus receives Gold in the category “Best Communication of the Employer Brand to the Internal Audience”
- Empower Tour initiative recognised for bringing the employer brand to life across various roles and locations
- 86.2% of participants said the Empower Tour brought the Rhenus employer brand Empowered by You closer to them
Rhenus has won Gold at the Employer Brand Management Awards 2026 in the category "Best Communication of the Employer Brand to the Internal Audience". The award recognises the company's success in bringing its global employer brand, Empowered by You, to life through engaging and experience-driven initiatives for employees across the organisation. The recognition was awarded for Rhenus' employer brand activation efforts, with the Empower Tour serving as the flagship initiative.
Presented in London by Communicate Magazine, the Employer Brand Management Awards recognise excellence in employer branding, employee engagement and employer brand communications from organisations around the world. Judged by an independent jury of senior employer branding, communications and people experts from global organisations, the award acknowledged Rhenus Group’s innovative approach to engaging a large, geographically dispersed and predominantly non-desk-based workforce through a creative and highly interactive activation. The expert panel awarded the initiative’s creative execution, strong employee participation and success in bringing the employer brand directly to employees across different roles and locations.
At the heart of the award-winning initiative is the Empower Tour, which was launched to make the employer brand tangible and accessible to employees across different roles and work environments. Through a specially branded tour truck, interactive activities, personal dialogue and local activation, the tour transformed the four pillars of Empowered by You into an engaging and memorable employee experience.
"Winning Gold is a wonderful recognition of what we have achieved together. Our employer brand comes to life through our people. We wanted to create an experience that employees could genuinely connect with and see themselves reflected in. This recognition confirms that the strongest employer brands are not only communicated, but lived," said Lisa te Kaat, Group Director of People Attraction & Engagement.
Rhenus introduced its global employer brand, Empowered by You, at the end of 2024 to create a shared understanding of what it means to work at Rhenus while reflecting the diversity of experiences across regions, functions and business units. Built around the pillars of Purpose, Opportunities, Community and Entrepreneurship, the employer brand emphasizes the meaningful contribution every employee makes to the company's success.
Employee feedback demonstrated strong engagement, with 86.2 percent of participants stating that the Empower Tour brought the employer brand closer to them. The positive response helped demonstrate how experiential employer branding can strengthen connection, identification and pride across a diverse workforce.
The award also reflects Rhenus' broader commitment to fostering a people-centred culture. By turning the employer brand from a communications concept into a lived experience, the company aims to strengthen employee engagement and create a stronger sense of belonging across its international organization.
The Gold award marks an important milestone in the ongoing development of Empowered by You. Building on the success of the Empower Tour and related activation initiatives, Rhenus will continue to invest in meaningful employee experiences that bring its culture and values to life across the globe.
