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In the fashion industry, different business formats such as retail, wholesale, and e-commerce need to have logistics operations with seamless fulfilment solutions at each process stage. The value-added services and storage strategy are developed based on the products as well as the marketing policy of a brand. Rhenus New Zealand e-commerce projects for the fashion industry are focused on building a positive customer experience through dedicated quality control, unique packing strategy, capable IT systems and fast returns management.