Spain has emerged as the most dynamic of Europe’s major road freight markets, setting the pace for growth and signaling an even brighter outlook ahead. Expanding faster than its neighbors, increasing its market share and projected to rise to third place in the European ranking by 2029, Spain is reshaping the continental balance. These insights come fromEuropean Road Freight Transport 2025, a report by Transport Intelligence that maps out the new logistics order.
The sector’s reconfiguration mirrors the wider European economy, still finding its rhythm after years of stagnation. Road freight operators are navigating a demanding mix of challenges: inflation, rising operating costs, driver shortages, geopolitical tensions and mounting environmental requirements. Against this backdrop, Spain stands at the threshold of a unique opportunity to strengthen its role on the European logistics stage.
Five forces reshaping competitiveness in European road transport
Europe’s road freight sector is recovering, but the landscape it faces today is far tougher than before the pandemic. Growth has returned, albeit at a measured pace, and the industry is operating under pressures that weigh on profitability as well as companies’ ability to reinvest. Within this context, five defining forces help explain what is truly at stake for the competitiveness of European transport.
1. Operating costs keep rising
The cost of moving goods by road continues to climb. Emission-related tolls, fuel, insurance and rising wages – driven by the shortage of drivers – are pushing structural expenses higher. This pressure erodes margins and forces operators to pass part of the bill on to their customers, making the entire supply chain more expensive.
2. Driver shortage deepens
The lack of professional drivers has become an increasingly structural problem. An aging workforce, limited inflow of younger talent and unattractive working conditions have turned international recruitment into an almost unavoidable solution. The result is mounting pressure on labor costs and a looming threat to the sector’s ability to meet demand in the coming years.
3. Sustainability advances more slowly than expected
Cutting the environmental footprint of transport is both a regulatory and social priority, yet the energy transition is colliding with economic reality. HVO has consolidated its place as a quick fix and electric vehicles are starting to prove viable in specific segments. But mass adoption will depend on narrowing the cost gap with diesel and the rollout of a reliable charging infrastructure.
4. Technology spreads at two speeds
Digitalization and artificial intelligence have the potential to transform efficiency, planning and traceability. Yet implementation is uneven: large groups are moving quickly, while many SMEs lack the resources to make the leap. This digital divide is widening the gap between operators and risks fragmenting the European market even further.
5. Fewer players, greater risks
In line with the previous point, acquisitions of start-ups by large operators are accelerating technology adoption but concentrating innovation in fewer hands and reducing the diversity of solutions. At the same time, limited transparency and the slow rollout of the e-CMR are hampering efforts to manage basic risks such as non-payment, fraud or theft in a sector that is increasingly interconnected and reliant on subcontracting chains.