Head of Digital Marketing (f/m/d) Rhenus Group
Your Benefits
Your Benefits
Agile Environment
Continuous Training
Flexible Working Hours
Great Team
Modern Equipment
Personalized Growth
Rhenus Assets & Services GmbH & Co. KG
Locations
Marketing & Communication
Assets & Services
Job Description
What you can expect
Digital Strategy & Innovation
- Lead the global digital marketing strategy across key channels (like Website, SEO, paid media, e-mail-marketing and marketing automation)
- Drive digital growth, lead generation and customer experience with a forward-looking roadmap
- Monitor and apply emerging B2B digital and AI trends to maintain a competitive edge
- Take digital marketing to the next level and work with the team to implement new channels and ensure an omni-channel strategy.
Digital Execution & Performance
- Oversee performance marketing (PPC, retargeting, programmatic) to drive demand
- Lead website and SEO optimization to boost traffic, UX, and lead generation
- Enable data-driven decisions focused on conversion, ROI, and attribution
- Guide regional teams in localizing campaigns and ensuring brand consistency
Digital Infrastructure & Martech
- Own and optimize the digital marketing tech stack (CRM, CMS, MAP, analytics) in alignment with Group Performance & Transformation
- Collaborate with IT and partners to enhance website and digital touchpoints for usability and performance
- Monitor GDPR and data privacy compliance across all digital activities
Content & Engagement
- Collaborate with content and brand teams to shape a consistent digital narrative across platforms, overseeing web, blog, video, and social media content aligned with customer needs and journeys.
Team Leadership & Collaboration
- Lead and develop a high-performing team of digital marketing professionals at group level.
- Partner closely with global and regional marketing, product, CRM, data protection and sales teams to align digital marketing with commercial objectives.
- Manage external vendors, agencies, and consultants effectively.
What you bring
Education & Experience
- Degree in Marketing, Digital Media, Business, or related field (Master’s preferred)
- 4+ years in digital marketing leadership, ideally in global B2B or industrial sectors; B2C experience with B2B adaptability also welcome
- Proven success in leading teams and digital campaigns with strong, measurable impact
Skills & Competencies
- Deep expertise in digital channels, SEO/SEM, analytics, MAP, and web tech
- Collaborative, people-oriented leader with cross-functional team experience
- Strategic thinker with strong analytical and problem-solving skills
- Excellent communicator with executive-level stakeholder management
- Strong understanding of the B2B buyer journey and scalable lead generation
- Excellent command of English is essential, as the role involves close collaboration with international stakeholders. Proficiency in German and/or Spanish is a valuable asset.
Why Join Us?
- Play a key role in shaping the digital future of a global industry leader.
- Lead transformation in an ambitious, forward-thinking marketing organization.
- Work with international teams in a dynamic, fast-paced B2B environment.
- Access to growth opportunities and exposure to senior leadership.
Business Unit
Assets & Services
Welcome to Rhenus
Where our journey of growth connects with yours.
We are a global powerhouse on a mission to be pioneers in everything we do. United, we make an impact and dare to redefine what's possible. Ready to unlock untapped potential. We are on the fast track. At Rhenus, we thrive on collaboration. Every voice is heard, and every idea is valued. We stand as one global team. Where everyone contributes to our success. Together, we shape the future of logistics and beyond. Empowered by you.
Recruitment Process
Online application
Your documents will reach us quickly and directly via our online application form; depending on the position, a cover letter may be required. In any case, we are eager to see your CV and references – for us, the best way to make a good first impression.
Application screening
Our HR team and the responsible department will take a close look at your application as soon as possible. We will do our best to give you feedback within two weeks. With your agreement, we would also be happy to forward the documents to other business units if the selected position does not work out.
Selection Process
Depending on the position, there are various ways of finding out if we are a good match for each other. In most cases, we rely on a personal interview, on a eye level of course. Online tests, assessment centres or work on a trial basis may also be possible. In the end, the best decision is taken for both sides.
Onboarding
With your commitment, you are a part of the Rhenus Group right away – we are already eager to shape the logistics of the future together with you. To ensure that your start is a complete success, we will familiarise you with everything you need to know about Rhenus and your assignment with us. Your experienced colleagues will guide you every step of the way, and together you will easily master each of your new tasks.