1. COMPANY GOALS
WE COMMUNICATE THE GOAL OF OUR ACTIONS.
How I communicate the company’s goals (Nils Thiesen, Managing Director)
I give my employees all the information, which is important for their work and which is needed to understand the
overall context. After all, a clear definition of goals is the basis for successful action. Clear goals make it possible
for an organization to work in a common direction.
Communication should thus, not be based on a simple task such as “Ensure the punctual departure of all tours.”
It is much better to communicate about specific goals. This could possibly be: We are the quality leader in the market. This allows us to impose prices on the market needed in order to keep a service at our level. Punctuality is a particularly important criterion for our customers’ perception of quality. Therefore, we have set on-time delivery as one of our most important goals!